London sellers resist 10% investor discounts even as one in four low bids now succeeds
Hamptons data shows landlords made up 14.1% of purchases in July 2026 and typically paid 88.7% of asking price. More than half of investor offers came in at least 10% below asking, but London was the least likely region to accept those bids, making proof of funds, disciplined offer handling and realistic flat pricing critical for deals to stick.
