Selling Your Home in Wimbledon: The Process
What actually happens between deciding to sell and handing over the keys — and what you need to do at each stage.
From valuation to key handover
Every sale we handle follows the same four-stage process. Here's what happens at each stage and what you'll need to do.
1. Valuation & strategy
We visit your property to provide an accurate valuation and agree a marketing strategy tailored to your timeline. If you want a quick starting point first, our instant online valuation tool gives an indicative figure in minutes.
What you do
- Get an instant online valuation or book an in-person visit
- Decide your ideal timeline and any price expectations
- Instruct a conveyancing solicitor early so they're ready when you accept an offer
- Review and sign the agency agreement, which confirms our fee — a percentage of the agreed sale price, payable at exchange
2. Creative production & marketing
Our media team captures professional photography and video, we prepare detailed floorplans, and we write compelling copy for your listing.
What you do
- Prepare your home for the photo and video shoot — declutter and tidy each room
- Gather your paperwork: EPC, and for flats your lease and service charge details
- Agree the final listing details and asking price with us before launch
3. Launch & momentum
We launch your property across Rightmove, Zoopla and OnTheMarket, email our database of registered buyers, and conduct accompanied viewings.
What you do
- Keep the property viewing-ready, especially for block viewings
- Tell us your availability so viewings can be arranged quickly
- Review viewing feedback with us and adjust strategy if needed
4. Negotiation to completion
We vet every offer financially, negotiate on your behalf, and manage the sales progression chain — liaising with solicitors, lenders and surveyors — through to key handover.
What you do
- Consider each offer with our advice on the buyer's position and chain
- Respond promptly to your solicitor's enquiries to keep momentum
- Agree exchange and completion dates that work for your move
How conveyancing works
Once an offer is agreed, the legal process follows a well-established path in England and Wales. This is general guidance — your solicitor will advise on your specific sale.
Offer accepted
Once you accept an offer, the property is typically marked as 'sold subject to contract'. Nothing is legally binding yet — either side can still withdraw.
Memorandum of sale
The agent issues a memorandum of sale to both solicitors, confirming the agreed price, the parties and their legal representatives. This kicks off the legal work.
Searches & surveys
The buyer's solicitor orders local authority, water and environmental searches, while the buyer's lender usually requires a mortgage valuation. Many buyers also commission their own survey. As the seller, you'll complete property information and fittings forms and answer enquiries raised by the buyer's solicitor.
Exchange of contracts
When both sides are satisfied, contracts are signed and exchanged and the buyer pays a deposit. The sale is now legally binding, a completion date is fixed, and the agency fee falls due in line with your agency agreement.
Completion
On completion day the remaining funds are transferred, your solicitor confirms receipt, and the keys are released to the buyer. Your solicitor settles the estate agency fee and any mortgage redemption from the proceeds.
Selling process questions
If your question isn't here, our team is a call away.
What is the first step to selling my home?
Get a valuation. You can use our instant online valuation tool for an indicative figure, or book a free in-person valuation from a senior valuer at rentalsandsales.co.uk/book-a-valuation or on 020 8944 6212.
When do I pay the estate agency fee?
Our fee is a percentage of the agreed sale price, confirmed in your agency agreement before marketing begins, and payable at exchange of contracts.
When does the sale become legally binding?
At exchange of contracts. Until contracts are exchanged, either party can withdraw. After exchange, a completion date is fixed and both sides are legally committed.
Do I need a solicitor before I accept an offer?
You can instruct one at any point, but appointing a conveyancing solicitor early — ideally when you go on the market — means the memorandum of sale can be issued straight away when you accept an offer, saving weeks of delay.
Ready to take the first step?
Get an instant online valuation or book a visit from a senior valuer — or call us on 020 8944 6212 to talk through your plans.
Ready to move forward?
Whether you're planning a sale, letting a portfolio or searching for your next home, Rentals & Sales will create a tailored plan that delivers. Flip us the keys—we'll handle the rest.