Why DIY Property Platforms Are Shaking Up the London Lettings Market: What Landlords Need to Know

The Rise of DIY Property Platforms: A New Landscape for Landlords

A 2026 report from Property Industry Eye reveals that roughly one-third of estate agents, especially smaller independent firms, perceive DIY property platforms such as OpenRent and For-Sale-By-Owner as significant competitive threats. These platforms attract cost-conscious landlords and sellers by offering low fees and user-friendly interfaces that enable landlords to list, manage viewings, and process paperwork themselves.

For London landlords—whether you own a single property, a small portfolio, or manage HMOs—this trend is reshaping the lettings landscape. DIY platforms reduce reliance on traditional estate agents but come with practical trade-offs.

Why This Matters to You

DIY platforms appeal primarily because they cut costs: fees can be a fraction of traditional agent charges, which in London often range from 8% to 15% plus VAT of the monthly rent. For accidental landlords or those with one or two properties, this saving is compelling.

However, these platforms typically provide limited legal and compliance support. Given the complex and evolving nature of UK rental regulations—including the recent changes in electrical safety, fire risk assessments, and deposit protection—landlords who opt for DIY routes must be vigilant to avoid costly non-compliance.

Practical Implications Across Landlord Profiles

• Single-Unit Landlords: DIY platforms may seem attractive for cost savings. However, without expert guidance, you risk missing critical compliance deadlines or documentation, potentially leading to fines or disputes.

• HMO Landlords: The higher regulatory burden on HMOs demands rigorous compliance checks and tenant vetting. DIY platforms often lack the infrastructure to support this, making traditional agents or specialist HMO managers a safer choice.

• Portfolio Landlords: If you manage multiple properties, the efficiency and comprehensive services offered by established agents can outweigh the lower fees of DIY platforms. Larger agencies are responding by investing in AI and tech to streamline operations, which benefits portfolio landlords.

• Accidental Landlords: For those with limited time or expertise, DIY platforms’ simplicity is appealing but can lead to operational risks without professional backup.

What Estate Agents Are Doing—and What It Means for You

Agents, particularly larger ones, are responding to this disruption by:

• Investing in technology and AI to improve service speed and accuracy.
• Emphasising compliance expertise and local market knowledge.
• Refining their fee structures and value propositions to justify their cost.

This means landlords have more options than ever to tailor their lettings approach—whether that’s a tech-enabled agent delivering personalised service or a DIY platform for more hands-on management.

Recommended Next Steps for London Landlords

1. Assess Your Compliance Confidence: Review your understanding and current processes related to legal obligations. If you’re using or considering DIY platforms, identify gaps where professional advice is needed.

2. Evaluate Your Management Model: Decide if DIY management suits your time, expertise, and risk tolerance. Portfolio and HMO landlords should weigh the risks carefully.

3. Monitor Market Developments: Keep an eye on how DIY platforms evolve their service offerings and fees, and how agents adjust their propositions.

4. Consider Hybrid Approaches: Some landlords combine DIY listings with professional compliance audits or use agents for tenant vetting and legal checks.

5. Schedule a Portfolio Review: Engage with trusted agents or consultants to evaluate if your current strategy maximises rental income, compliance, and tenant satisfaction.

How Rentals & Sales Can Support You

Our team offers tailored portfolio reviews, compliance audits, and pricing strategies designed to help landlords navigate the evolving lettings market confidently. Whether you want to leverage technology or strengthen compliance, we provide practical, actionable advice rooted in local market expertise.

Compliance Disclaimer

This article is for informational purposes and does not constitute legal advice. Landlords should consult qualified professionals for guidance specific to their circumstances and stay updated on UK rental legislation and regulatory changes.