Wimbledon property market update · November 2025
Data-led insights for sellers and landlords covering SW19, SW20 and surrounding postcodes. Updated 10 November 2025.
What we’re seeing on the ground
Figures are drawn from Rentals & Sales instructions and exchanges completed between 1 September and 31 October 2025.
Achieved prices vs asking
Across instructions completed since September, agreed sales averaged 97.2% of the initial asking price. Homes priced in line with comparable evidence attracted multiple offers within three weeks.
Time on market
Family houses in Wimbledon Village and Merton Park exchanged in a median of 45 days from listing to offer. Two-bedroom flats near transport hubs averaged 32 days.
Buyer demographics
50% of offers came from London upsizers moving from SW and W postcodes. 23% were relocating professionals and international buyers, often seeking schools and fast City commutes.
Mortgage landscape
Five-year fixed rates for 75% LTV purchases now sit around 4.6% (source: Moneyfacts, November 2025), supporting renewed buyer confidence compared with earlier in the year.
Rental demand remains robust
High-quality stock is still in short supply. Here’s how performance tracked across our managed portfolio last month.
Rental demand
Applicant registrations remain 18% above the five-year average, with corporate lets and professional sharers dominating enquiries for high-spec homes.
Void periods
Managed portfolios experienced an average void of just seven days between tenancies when landlords authorised pre-marketing while tenants served notice.
Rent levels
Two-bed flats achieved £2,250–£2,400 pcm in central Wimbledon, while three-bed family homes secured £3,800–£4,200 pcm depending on finish and school catchment.
Rental benchmarks reflect agreed lets and renewals managed by Rentals & Sales between 1 September and 31 October 2025.
Four actions to maximise sale or let value this winter
Tackle these before launch to command premium pricing while reducing time on market.
1. Price precisely
Use the latest comparables rather than last year’s peak. We provide a dual valuation (without/with improvements) so you can weigh uplift potential.
2. Stage for digital-first buyers
Professional photography, cinematic video and 3D tours are now baseline expectations. 72% of October buyers viewed remotely before shortlisting in-person appointments.
3. Solve maintenance before launch
Address snagging, damp and exterior presentation. Buyers still negotiate firmly on survey findings; proactive fixes keep chains intact.
4. Support mortgage approvals
Supply management packs and planning documents early. We liaise with solicitors to minimise lender queries and keep exchange timetables realistic.
Arrange a pricing strategy session
We’ll review your property, share comparable evidence and build a marketing plan tailored to your timeline—sale or let.
Ready to move forward?
Whether you're planning a sale, letting a portfolio or searching for your next home, Rentals & Sales will create a tailored plan that delivers. Flip us the keys—we'll handle the rest.