Young Landlords and TikTok: Navigating Property Investment with Practical Compliance Steps

Why Young Landlords Are Turning to TikTok — And Why Caution Is Needed

Recent research highlighted in Landlord Today shows many Millennial and Gen Z landlords are using TikTok and social media platforms as their primary sources for property investment advice. The enthusiasm for learning is encouraging, but the complexity of landlord obligations means that relying solely on social media can lead to costly mistakes in compliance, finance, and tenant relations.

The FCA has issued warnings that financial advice should only come from authorised sources, a point often missed in social media content. This gap in reliable information risks landlords falling foul of regulations and financial pitfalls.

Core Compliance Obligations: What Every Landlord Must Know

Whether you own a single unit or manage a portfolio, understanding and meeting your legal responsibilities is non-negotiable:

• Licensing: Check your local council’s landlord licensing requirements before acquiring or letting a property. Many London boroughs require selective or additional licensing, and penalties for non-compliance can be severe.

• Safety Checks: Annual gas safety certificates and electrical safety inspections (every 5 years) are mandatory.

• Deposit Protection: Tenants’ deposits must be secured in government-approved schemes within 30 days.

• Energy Performance Certificates (EPC): From 2030, all rented properties must have a minimum EPC rating of C. Start planning energy efficiency improvements early to avoid last-minute costs or letting restrictions.

• Insurance: Standard home insurance won't cover landlord-specific risks. Obtain policies that include cover for tenant damage, loss of rent, and landlord liability.

Budgeting Beyond the Mortgage: Build a Realistic Financial Plan

Many new landlords underestimate the ongoing costs beyond mortgage payments. These include:

• Routine maintenance and unexpected repairs
• Safety certification costs
• Licensing fees and compliance costs
• Void periods and tenant turnover
• Insurance premiums

Benchmarking costs locally can be done by consulting other landlords in your area or via landlord associations. Factor in a contingency fund of at least 10% of rental income.

Tenant Relations: The Foundation of Stability

Positive tenant relationships reduce turnover and disputes. Communication should be professional and clear, with expectations set upfront about rent payment, property care, and reporting repairs.

Use written tenancy agreements that comply with the latest legal standards and maintain transparent records.

Planning for the Long Term: Strategy Over Haste

Whether you’re an accidental landlord or managing a portfolio, long-term planning is vital:

• Monitor local market trends and regulatory changes.
• Don’t rush acquisitions without due diligence on licensing and EPC status.
• Consider how upcoming EPC standards will affect your property’s value and rental demand.
• Schedule regular portfolio reviews to assess compliance and financial performance.

Reliable Sources Over Social Media Buzz

While social media can offer community and basic tips, complex legal and financial decisions must be supported by official guidance:

• Gov.uk for licensing, EPCs, and tenant rights
• Health and Safety Executive (HSE) for safety regulations
• Financial Conduct Authority (FCA) for authorised financial advice
• Professional landlord bodies such as the NRLA

Immediate Next Steps for Landlords

1. Verify licensing requirements with your local council.
2. Review your insurance policy to ensure landlord-specific cover.
3. Schedule outstanding safety checks and deposit protections.
4. Begin assessing your property’s EPC rating and plan upgrades.
5. Establish a budgeting spreadsheet covering all costs, including contingencies.
6. Arrange a conversation with a qualified financial advisor authorised by the FCA.

How Rentals & Sales Can Support Your Landlord Journey

Our expert team offers tailored services including:

• Portfolio compliance audits
• EPC and safety certification guidance
• Pricing strategy reviews based on up-to-date market data
• Financial planning consultations with FCA-authorised advisors

Contact us to arrange a comprehensive portfolio review and ensure your investments are secure and compliant.

Compliance Disclaimer: This article is for informational purposes only and does not constitute legal or financial advice. Landlords should consult qualified professionals for specific guidance.