Strutt & Parker’s Hybrid Broker Model Expands Into Lettings: What London Landlords Need to Know

What Is the Hybrid Broker Model and Why Does It Matter?

Strutt & Parker, a well-established London agency, has introduced a hybrid broker model integrating lettings alongside its existing sales operations. Unlike traditional agents, all brokers in this model are permanent employees dedicated to guiding clients through sales and lettings, blending remote and office-based roles.

This model aims to enhance service consistency and provide clear career pathways for brokers beyond conventional office roles. For landlords, especially in London’s fast-moving lettings market, this means you may interact with brokers rather than standard agents when letting or managing properties.

Practical Implications for Landlords

Impact on Communications and Client Service

Under the hybrid model, brokers often act as single points of contact, handling both sales and lettings. This can streamline communication but may require landlords to adjust expectations about who manages day-to-day interactions.

Landlords should:

• Clarify who their primary contact is for different aspects of property management and lettings.
• Confirm communication channels and expected response times.

Effects on Property Management and Operations

While the broker model focuses on client interaction and transaction facilitation, property management functions remain with dedicated teams. However, brokers’ involvement in lettings may influence:

• How tenancy agreements are negotiated and signed.
• Coordination between brokers and property managers.

Landlords, particularly those with multiple properties or HMOs, should review workflows to ensure smooth collaboration between brokers and property managers to avoid delays or miscommunication.

Contractual and Compliance Considerations

Although the hybrid model does not change landlords’ legal obligations, it is vital to ensure any new processes introduced by brokers comply with existing lettings legislation, such as:

• Right to Rent checks
• Deposit protection regulations
• Energy Performance Certificate (EPC) requirements

Landlords should seek clarity on how brokers handle these compliance steps to maintain standards.

Different Landlord Profiles: What to Watch For

• Single-Unit Landlords: May benefit from a more personalised service and quicker lettings turnaround through a consistent broker contact.
• HMO Landlords: Should verify brokers’ understanding of HMO-specific regulations and operational complexities.
• Portfolio Landlords: Need to ensure brokers coordinate effectively with property management teams, maintaining oversight across multiple properties.
• Accidental Landlords: Should seek additional guidance from brokers to understand new processes and ensure compliance.

Recommended Next Steps

1. Engage with Your Current Agent: Ask if they operate or plan to adopt a hybrid broker model and understand how your interactions might change.
2. Review Communication Protocols: Establish clear points of contact and preferred methods to avoid confusion.
3. Audit Your Lettings Processes: Check that broker involvement aligns with compliance obligations and property management workflows.
4. Schedule a Meeting: Arrange a discussion with your agent’s broker team to clarify roles, responsibilities, and service expectations.
5. Monitor Market Feedback: Keep an eye on tenant and agent feedback to gauge the new model’s effectiveness.

How Rentals & Sales Can Support You

Our team specialises in helping landlords navigate evolving agency models and market dynamics. We offer:

• Portfolio reviews to optimise asset performance
• Compliance audits ensuring your properties meet legal standards
• Pricing strategies aligned with current market conditions
• Tailored advice on landlord-agent relationships and operational workflows

Contact Rentals & Sales to schedule a consultation and ensure your lettings strategy is aligned with the latest market developments.

Disclaimer: This article is for informational purposes only and does not constitute legal advice. Landlords should consult professional advisors regarding compliance and contractual matters.